Privacy Policy — Sam's Doggy Daycare

Last updated: 13 October 2026

1. Who I Am

Sam's Doggy Daycare is a doggy daycare and dog walking business operated by a sole trader in the United Kingdom.

I am responsible for deciding how your personal information is collected and used in connection with my business.

For privacy-related enquiries, please contact me through the WhatsApp contact link on this website.

2. Information I Collect

I collect personal information that you choose to share with me when enquiring about or using my services.

This may include:

Your name and telephone number.
Information you provide through WhatsApp when discussing my services or arranging bookings.
Your dog's name, breed, age, temperament, relevant medical needs and vaccination information.
Emergency contact details and other information reasonably necessary to care for your dog safely.
Booking, service and payment records where applicable.

My website does not currently offer a contact form. Enquiries are handled through WhatsApp.

3. How I Use Your Information

I use your information to:

Respond to enquiries and arrange bookings.
Provide doggy daycare and dog walking services.
Understand your dog's needs and provide appropriate care.
Contact you about bookings or emergencies.
Maintain business records and meet legal obligations.
Manage and improve my business and website where appropriate.

4. The Legal Basis for Using Your Information

Under UK data protection law, I rely on the following lawful bases where applicable:

Contract: To take steps requested by you before entering into an agreement and to provide the services you book.
Legal obligation: To keep records or disclose information where the law requires me to do so.
Legitimate interests: To manage and administer my business, respond to relevant enquiries and maintain the security of my website, where these interests do not override your rights.
Consent: Where consent is required, including for non-essential cookies and certain website analytics technologies.

I will only use your personal information for purposes for which there is an appropriate lawful basis.

5. WhatsApp and Other Third-Party Services

I use WhatsApp to communicate with customers and prospective customers.

If you contact me through WhatsApp, your information will also be processed by WhatsApp in accordance with its own terms and privacy policy.

My website is hosted by Wix. Wix may process technical information and other data as necessary to provide and maintain the website.

My website may also link to my Facebook and Instagram profiles. If you follow these links, the relevant platform's own privacy policy will apply to your use of that service.

I do not sell your personal information.

6. Website Analytics and Cookies

My website is hosted by Wix and may use cookies and similar technologies for essential website functions, security and other purposes.

If I introduce Google Analytics or other analytics services, these may collect information about how visitors use the website, such as pages visited and general website usage statistics.

Where required by law, I will obtain consent before using non-essential cookies or similar technologies and provide visitors with an appropriate way to manage their preferences.

I will update this policy if my website's use of analytics or other tracking technologies changes.

7. How Long I Keep Your Information

I keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

How long information is retained depends on its nature, whether I continue to provide services to you, and whether I need to retain records to meet legal, tax, accounting or insurance requirements.

When information is no longer needed, I will take reasonable steps to delete it securely or otherwise dispose of it appropriately.

8. How I Protect Your Information

I take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

Access to customer information is restricted to what is reasonably necessary to operate my business and provide my services.

However, no method of electronic storage or communication can be guaranteed to be completely secure.

9. Sharing and International Transfers

I may share relevant information with service providers that help me operate my business, including website hosting and communication providers, where necessary.

These providers may process information in other countries. Where personal information is transferred internationally, I will take the steps required by applicable data protection law.

I may also disclose information where required by law or where necessary to protect someone's safety.

10. Your Rights

Depending on the circumstances, you may have the right to:

Request access to the personal information I hold about you.
Ask me to correct inaccurate information.
Request deletion of your information.
Request restriction of, or object to, certain processing.
Request a copy of certain information in a portable format.
Withdraw consent where processing is based on consent.

These rights are subject to applicable legal conditions and exceptions.

If you have a concern about how I handle your information, please contact me through the WhatsApp link on this website.

You can also complain to the Information Commissioner's Office (ICO) at https://ico.org.uk/.

11. Changes to This Policy

I may update this Privacy Policy when my business practices, website features or legal requirements change. The latest version will be published on this page, with the date of the most recent update.

12. Contact

For questions about this Privacy Policy or how I handle your personal information, please contact Sam's Doggy Daycare through the WhatsApp contact link on this website.